City breaks top choice in ABTA study

City breaks top travel trends study

More Britons enjoyed city breaks than beach holidays in 2014 and the same is expected in 2015, according to the ABTA


The travel association’s travel trends report reveals 43% of holidaymakers will book trips to cities around the world next year, while 42% will choose to lie on a sun-drenched beach.

The ABTA report also found that more of us will try to blend in with the people who live at their destination to make their holiday more authentic.

They will try even harder this year to find ‘hidden gems’ while they are abroad while steering clear of the crowds at the main tourist attractions.

Fewer Britons will look to play it safe with tried-and-tested resorts, and instead choose destinations such as Austria, Botswana, Cuba, the Dominican Republic and Japan.

The ABTA and Foreign and Commonwealth Office research also suggests 35% of British holidaymakers will head to places they have never been to before and – more than ever before – will travel overseas to attend weddings, stag dos and hen parties and celebrate anniversaries.

Will 2015 be the year of  ‘anti-tourist tourism’?


 Whether you’re travelling to LA, Cape Town, Paris or Geneva – make sure you choose ICE for your travel money.


© Press Association 2014  |  | City breaks top travel trends study