City breaks – Britons on holiday are showing a trend towards city breaks rather than beach resorts, according to new research
The number of people taking a city break has risen to more than 4 in 10 (41%) in the last 12 months, a poll by the ABTA travel organisation has found.
The proportion of UK travellers choosing a sun-soaked holiday abroad fell to roughly the same figure.
Paris’s elegant boutiques and famous museums continued to prove irresistible, helping the French capital to head the list of favourite cities, followed by Barcelona and Dublin.
The main city break fans were 25-34 year-olds, with nearly half (48%) claiming they had enjoyed this kind of trip in the past 12 months.
Spain was the favourite destination for Brits overall, with 9.8 million UK holidaymakers visiting in the last 12 months, while 6.2 million people chose France.
Spain also headed the beach holiday favourites, led by Alcudia and Mallorca, followed by Marmaris in Turkey and Paphos in Cyprus.
Britons typically spent £557 per holiday last year, used an estimated 15 million bottles of sun cream and took 3 billion photos overseas.